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SANTA CRUZ Santa Cruz County Friday Night Live Partnership introduced the particular winners connected with this 10th yearly Responsible Alcohol Merchant Awards Program. Known since RAMA, the particular ribbons anticipation to be able to encourage spirits merchants that can help inside the prevention with underage alcohol consumption.

The application may be a joint hard work involving Communities United to be able to Reduce Bingeing, Together with regard to Youth, Friday Night Live as well as California Beverage Merchants Association.

Winners ended up contingent on a new grading, taking in thing to consider many pieces coming from advertisings contained in the actual shop to products on hand area in correlation to non-alcoholic beverages.

As portion of identifying winners, your merchants' Alcohol Beverage Control report is also considered. Alcohol Beverage Control files path with sale violations.

"RAMA is very an education software for merchants," mentioned Brenda Armstrong, prevention plan administrator involving Santa Cruz County and Friday Night Live coordinator. " ensures some people recognize that legislation as well as these are really looking at carding practices and exercising procedures."

Over the past many months, Friday Night Live children's frontrunners going out and about to help participating sellers along with required a review connected with keep property, determining what exactly that retail store could carry out to raise its initiatives to be able to hinder underage entry to alcohol.

Friday Night Live junior additionally met and also interviewed merchants, attacking realize these folks plus their business.

In addition on the primary surveys belonging to the stores, compliance

checks usually are completed so that you can observe how an vendor is faring.

"Evidence shows of which in case teenagers have much less obtain there're less likely in order to drink," Armstrong said.

In supplement that will building a keep more how it looks basic eliminating spirits provides from flooring surfaces plus roofs Friday Night Live as well expectations to be able to coach stores with staying cognizant of youth looking to find spirits by way of practices including "shoulder tapping."

Shoulder tapping, Armstrong explained, is when a new human being certainly not of suitable alocohol consumption age waits outdoor the place associated with enterprise and also attempts to receive a person of age to acquire them alcohol.

Armstrong reported in which that merchants that will Friday Night Live features been effective along with have been stringently dedicated to be able to forbidding children's usage of drink and also restoring the community overall.

Craig Krassow, online resources U-SAVE Liquor in Santa Cruz and the actual safe bet of the exemplary RAMA this year, said he / she prioritizes correct coaching in addition to IDing customers.

"We assume seriously," Krassow said. "It's this law. We're simply endeavoring to do the suitable thing."

In it has the early years, simply nine brokers participated inside the program, but now approximately ninety days companies take part.

RAMA 2011 Winners

RESPONSIBLE ALCOHOL MERCHANT EXEMPLARY AWARD WINNERS: Britania Arms Pub & Restaurant, Beverages as well as More, Bob's Mission Hill Valero, Circle K Capitola 76, Cost Plus, CVS Pharmacy 9332 Santa Cruz, El Patio Grocery, Hernandez Market I, Leo's Scotts Valley Liquor Store, Mel's Market, M&V Boulder Creek Liquors, New Leaf Community Markets (Boulder Creek, Felton, Santa Cruz Fair Avenue as well as Pacific locations), Palm Market plus Deli, Plaza Shell 41st Avenue, Capitola, Quality Cash Grocery, Quik Stop Market 78 Soquel, Redwood Keg, Rite Aid 5968 Felton, Rotten Robbie 35 Santa Cruz, Safeway (Scotts Valley, Aptos, Santa Cruz Mission Street along with Morrissey Boulevard locations), Save Mart Supermarket, Seascape Foods, Trader Joe's 64, U Save Liquors Santa Cruz, Valero Corner Store (Freedom Boulevard, Watsonville; Capitola Road, Santa Cruz; Scotts Valley), 7 Eleven (Mission St., Santa Cruz; Ocean Street, Santa Cruz; Portola Drive, Santa Cruz; Scotts Valley; Main Street, Watsonville). RESPONSIBLE ALCOHOL MERCHANT AWARD WINNERS: Aldama's Carniceria y Marketa, Barsi's Liquor Store, Casserly Grocery, D'La Colmena, Deke's Market, El Charrito, Harvest Moon Market, Hernandez Market I, La Princesa Market, La Rosa Markets, Mexico Produce, Staff of Life Natural Food Market, Super Max 5, Whole Foods Market Santa Cruz, 7 Eleven East Lake Avenue, Watsonville.