Wednesday, February 22, 2012

Hot! Callaway Golf Appoints Justin Timberlake As Creative Director

CARLSBAD, Calif., Dec. 15, 2011 /PRNewswire/ Callaway Golf Company (NYSE: ELY) today publicised the actual business of an advanced, inventive position intended for multiple Emmy and Grammy Award-winning actor, musician along with serious golfer Justin Timberlake . A Callaway Staff Professional because 2008, Timberlake will give his adaptable talents like a Creative Director for that Callaway account involving Brands. Timberlake will certainly participate in the actual progression and also execution of high-level basics within just Callaway's promoting activities and deliver wide-ranging consultation on the visual manifestation with the Brand. The multi-year settlement ended up being introduced simply by Jeff Colton, Sr. Vice President of Global Brand and also Product, Callaway Golf.

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"We possess worked with Justin for more as compared with 3 years now and possess been recently diligently impressed with the amount involving good quality he produces to anything he or she is required with," reported Colton. "Justin is definitely extremely gifted artist and an avid golfer having a deep enthusiasm to get Callaway products, and his or her innovative electrical power could provide us all nicely since we talk with your next generation involving golfers. The possiblity to take somebody along with his multifaceted talents straight into our own resourceful matrix is rather rare, along with his / her reviews provides previously created a great impact."

Timberlake's primary work like a Creative Director for Callaway will certainly support that Company's 2012 RAZR tier connected with premium the game of golf equipment, such as not too long ago created . Callaway's 2012 products is going to be started from the first quarter of next season by way of the Company's long term "Epic Demo" campaign staying result that 1 week within Las Vegas across various iconic town landmarks, just like Bellagio Fountain. Timberlake's additions that will Callaway's Epic Demo campaign, which usually functions Callaway staff professionals Phil Mickelson and Alvaro Quiros, involves effort while using innovative squads as well as Director Joseph Kahn.

"It's always good while professional projects trapp things that will I am passionate about, and the game with golf in addition to this seek advise from Callaway certainly in good shape in which criteria," said Timberlake. "I'm getting excited about bringing a brand perspective to the present category aimed at your social aspects, interesting as well as lifestyle linked to Callaway as well as actively playing golf."

A excited golfer, Timberlake's climbing rank while in the game also includes total annual hosting assignments along at the Justin Timberlake Shriners Hospitals for Children Open PGA Tour function in Las Vegas, NV plus engagement within the main Pro Am tournaments. Along with his parents, Timberlake owns and works out Mirimichi, a world-class shining golf course and knowing facility based near his local of Memphis, Tenn.

About Callaway Golf

Through an unwavering investment in order to innovation, Callaway Golf Company (NYSE:ELY) creates products and services which will make every single golfer a greater golfer. Callaway Golf Company manufactures as well as carries golf clubs and the game of golf balls, along with offers tennis apparel, boots as well as accessories, below this Callaway Golf , Odyssey , Top-Flite , and Ben Hogan brands in more in comparison with 110 international locations worldwide. For more info . you need to pay a visit to shop.callawaygolf.com .

CONTACT:

Tim Buckman Callaway Golf (760) 804-4133

For Justin Timberlake : Sonia Muckle M2M Construction Sonia@M2MConstruction

SOURCE Callaway Golf Company

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