EUGENE, Ore. Local burger joint Dickie Jo's acquired many nation's direct exposure Tuesday, as a consequence of that Victoria's Secret vogue show.
Chances are, audiences in the 2012 Victoria's Secret fashion indicate aren't viewing with the fixed design. If you seemed powering supermodel Lily Aldridge throughout the Americana segment, the Dickie Jo's emblem popped upwards for a few moments.
Many persons inside Dickie Jo's network, such as General Manager Jason Erb, were with disbelief if they found out about the actual placement.
"I noticed the item recently along with ?t had been type of mind blowing . I seemed to be like, 'why is that this happening?'," said Erb.
He don't find out why Victoria's Secret applied their logo, but his greatest guess ended up being construct y plainly enjoy your brand.
Dickie Jo's owner, Jim West was not expecting to place his / her custom logo while in the nationally televised trend show, although he has a impression regarding exactly where that they got it.
West claims your dog offered MTV protection under the law towards Dickie Jo's logo design several many years ago when we were holding within town filming a real possibility show.
"They appreciated that brand name on the time, they will spoken to it," West said. "My being familiar with is definitely that Viacom controls equally CBS and MTV all these days, therefore it got inside their arsenal involving logos that they have the privileges for you to use."
West explained that will many folks thought the actual logo was photoshopped into pictures with the fashion show.
"No, the idea wasn't photoshopped," West said. "It basically happened."
Dickie Jo's staff members explained that they're able to return the prefer anytime by simply inviting supermodels to come perform for their store.
"It could help with tips, wouldn't it?" West said.
Both West and Erb believe ?t had been appropriate for the Dickie Jo's logo design to be in the Victoria's Secret fashion show .
After all, West said, Dickie Jo's slogan is "Wholesome. Through in addition to through."
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