Hot! Apple Store

The Apple Store is a chain of Apple Inc. , dealing in computers and consumer electronics. The stores sell Macintosh personal computers , software , iPods , iPads , iPhones , third-party accessories, and other consumer electronics such as Apple TV . Many stores feature a Theatre for presentations and workshops and a Studio for training with Apple products; all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. Under the leadership of New York Times , been responsible for " the boring computer sales floor into a sleek playroom filled with gadgets".

As of August 2012

Description

Many stores are located inside shopping malls, but Apple has built several stand-alone "flagship" stores in high-profile locations. Flagship stores have opened in Amsterdam , Barcelona , Beijing , Boston , Chicago , Hamburg , Hong Kong , Houston , London , Montreal , New York , Osaka , Paris , San Francisco , Shanghai , Leidseplein .

Each store is designed to suit the needs of the location and regulatory authorities. Apple has received numerous architectural awards for its store designs, particularly its midtown Manhattan location on Fifth Avenue , whose glass cube was designed by Bohlin Cywinski Jackson .

Several flagship stores feature glass staircases, which for multi-level stores was originally intended to attract customers to visit the upper floors, and some even feature a glass bridge. wrote that these features were part of then-CEO ' extensive attention to detail. The first glass staircase received a design patent in 2002 from the U.S. Patent and Trademark Office with Jobs' name first, followed by several others, while the staircase design itself received a design patent, and the complex glass and hardware system received a separate technical patent. Apple worked with architect Bohlin Cywinski Jackson and engineer Eckersley O'Callaghan Structural Design in designing the staircase.

The Apple Store in , London , was the first to open in Europe in November 2004, and is the most profitable shop in London with the highest sales per square foot, taking 60,000,000 pa, or 2,000 per square foot. The Regent Street store was surpassed in size by the nearby Apple Store in Covent Garden , which was surpassed in size by the Grand Central Station Store in December 2011.

, Senior Vice President of Retail Operations until November 1, 2011, was responsible for site selection, in-store service, and store layout, however he had had no control over the inventory in the stores. Instead, inventory is done company wide by then-COO and now CEO who has a background in .

History Economics of Apple Stores Expansion and changes Genius Bar Genius Training Manual Store openings Locations Apple Company Store Imitations References

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. Retrieved June 23, 2012.

. Retrieved 2006-05-19.

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. 9 to 6 Mac. June 23, 2012. Retrieved June 24, 2012.

. Retrieved 2011-01-09.

. Adding Understanding blog. 2006. Retrieved 2006-10-04.

. Tech Today. 2005. Archived from on 2006-10-15. Retrieved 2006-10-04.

. Gizmodo . 2005. from the original on 12 September 2006. Retrieved 2006-10-04.

. Retrieved 31 August 2012.

. ifo Apple Store. November 28, 2005. from the original on 27 April 2006. Retrieved 2006-05-12.

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